You may have noticed on my socials, or on my website a new logo popping up about the place? Well this is part of the SvenStudios Rebrand – a simple refresh on what SvenStudios is all about and how we go about things.
I have been shooting weddings for over 16 years now – I’ve shot over 350 in Australia and around the world and over this time I’ve developed a bit of a unique mentality when it comes to shooting weddings. More recently my wife, Luisa has joined me primarily shooting the videography while I’m taking the photos – which is a bit of a change on how I would otherwise operate.
With a clear vision on what SvenStudios is all about when it comes to wedding photography and videography, and the changes in our underlying business model, the ‘SvenStudios rebrand’ was born!
First up is the new SvenStudios Logo – our new logo is representative of all the things that SvenStudios believes in and gives an insight into our goals when shooting at a wedding in an abstract way.
Old Logo
The old SvenStudios logo was modelled on the typical ‘camera iris’ motif that was quite common to use as a photographer’s logo back when I made it about 16 years ago. Back then my primary focus was landscape and travel photography – so I transformed the iris into a bit of a landscape scene.
If you look closely you can see me on the lower right standing with a tripod on a beach. Directly behind is a lighthouse, then a bird makes up the top of the logo, and finally a wave crashing into the beach where I’m standing. This creates a bit of a narrative for the viewer based loosely on how the fibonacci spiral works in the composition of photography – telling a story within an image.
As you can see the logo has undergone a radical simplification – making it more modern and simplified – but hidden in it’s simplicity is still quite a bit of meaning, just a bit more abstract than my old logo.
New Logo
I wanted the new SvenStudios logo to represent our past, but also what we are all about now. The past is represented in the new logo by keeping the circular shape – representing the camera iris. The center of the new logo is also still white showing that the attention to detail and development of stunning works of art in our photography is paramount.
There are two major factors in what we focus most on when producing our work, and that is the landscape surrounding us, and the married couple. These two factors are represented by the top section and the bottom section of the logo, which come together to make an ‘S’ for SvenStudios.
Here’s a bit of an animation illustrating this thought process.
SvenStudios Rebrand – Greener
It’s the focus on the landscape and producing works of art within the context of a wedding that has caused the development of our unique style of wedding photography – it’s an important part of why we have been so successful.
To show our connection to our surrounds and show it respect, we realised that we needed to preserve what we have.
SvenStudios has always been carbon neutral by offsetting 3 tonnes of carbon per year while also donating to the Australian disaster relief fund, while also giving discounts to members of the CFS and emergency services – but now we have become a member of 1% for the Planet.
This means that a minimum of 1% of all sales through SvenStudios is to be donated to an Earth Friendly charity.
This amazing initiative is geared towards businesses of all sizes across the globe and it’s a small price to pay for preserving what we have, and what we use to make a living – ie our surrounds! To date, the initiative has given over US$435 million in environmental solutions, and now SvenStudios – with your help, will also be contributing.
